In the fast-paced digital world, small business owners like you are constantly challenged to keep their content visible amidst a deluge of blog posts, videos, and social media updates. Content repurposing is a growth hack in this content-saturated landscape, enabling you to rejuvenate your existing content and ensure that your valuable insights and creativity continue to shine.
Over time, content can become outdated or lost in the archives, diminishing its impact on your business. However, repurposing content can not only boost your traffic by up to 300% but also enhance your return on investment with minimal effort.
To save time and attract new visitors to your site, follow these seven steps to content repurposing.
1. Add New Information to Evergreen Content
Evergreen content is timeless, providing lasting value to your readers. However, to keep it relevant, it’s essential to periodically update it with new information. For example, an SEO guide written years ago may still be fundamentally sound, but it might need updates to reflect the latest changes in search engine algorithms.
Actionable steps:
- Conduct an annual review of your timeless content to pinpoint sections requiring revisions.
- Integrate recent statistics, trends, and optimal methodologies to ensure the content remains up-to-date.
- Reintroduce the revised content with a notification indicating its refreshment, such as “Top 5 Investing Mistakes to Avoid in 2024”.
- Advertise the updated material on social media platforms and via email newsletters to engage with a fresh audience.
2. Add Different Media to Existing Posts
To keep your blog posts or articles engaging, consider adding multimedia elements. Videos can provide a visual summary of your content, making it more accessible to those who prefer watching over reading. Infographics offer a visually appealing way to present information, while podcasts cater to audiences who enjoy audio content. By diversifying the media in your posts, you can reach a wider audience and make your content more dynamic.
Actionable steps:
- Identify key points in your blog post that could be effectively conveyed through video or infographics.
- Use tools like Canva or Visme to create eye-catching infographics.
- Consider summarising your blog post in a short video or podcast episode.
- Embed these media elements into your existing blog posts to enhance their appeal.
3. Turn Video Content into an Article or Blog
Repurposing video content into a blog post can extend its reach and appeal to different audience preferences. For example, if you’ve created a video on rental property investing, consider transcribing it to create a detailed blog post or series of articles. This not only diversifies your content but also caters to those who prefer reading over watching videos.
Additionally, you can extract the audio from the video and turn it into a podcast episode, further expanding your content’s reach.
Actionable steps:
- Use transcription services like Rev to convert your video into text.
- Edit the transcript to ensure it flows well as a blog post.
- Embed the original video in the blog post for added engagement.
- Consider turning the audio into a podcast episode to reach audio-focused audiences.
4. Create Social Media Friendly Content
Social media is an essential tool for engaging with your audience. By repurposing your existing content, you can create social media-friendly posts that drive traffic back to your website.
Actionable steps:
• Extract Key Points: Use important points from your blog posts to create Twitter threads or micro-blogs on Instagram.
• Create Graphics: Turn quotes from your content into eye-catching graphics for social media platforms.
5. Transcribe Your Podcast
Just like transforming a video into an article, transcribing your podcast episodes can enhance their accessibility and SEO value. By providing a written version of your show, you cater to different content consumption preferences and increase your reach.
Actionable steps:
- Convert Podcast Content: Utilize platforms such as Rev or Otter.ai to transform your podcast audio into written text.
- Enhance Search Visibility: Integrate pertinent keywords into the transcript to enhance its discoverability through search engines.
- Share as Written Content: Publish the transcript as a blog entry on your website, supplementing it with the original podcast episode for a multi-dimensional presentation.
6. Build Hub Pages
Creating hub pages can significantly enhance the organisation and visibility of your content. By gathering related content under a central theme, you provide a comprehensive resource for your audience. This not only improves user experience but also boosts your SEO rankings as search engines recognise the value of your content.
Actionable steps:
- Determine critical subjects pertinent to your audience and business.
- Compile existing materials, including blog entries, videos, and podcasts, associated with each subject.
- Establish a central hub page for each subject, connecting all relevant content in an organized manner.
- Promote your hub pages through social media, email marketing, and other platforms to increase traffic.
By implementing hub pages, you can transform scattered content into a cohesive and valuable resource for your audience, ultimately improving your online presence.
7. Compile Blogs and Videos into an e-Book
Repurposing your series of blog posts into an e-Book is a fantastic way to create a new lead magnet and extend your content’s reach. By organising your posts around a central theme, you can offer your audience a comprehensive resource that’s easy to consume and share.
Here’s how to do it:
- Select a Cohesive Theme: Choose a series of blog posts that revolve around a specific topic or theme.
- Enhance the Content: Expand on each blog post to add depth and value, making each one a chapter in your e-Book.
- Create an Introduction and Conclusion: Write an introduction to set the stage and a conclusion to wrap up the e-Book.
- Design Your e-Book: Use tools like Canva to compile your posts into a visually appealing e-Book.
- Promote Your e-Book: Share your e-Book on your website, social media, and email newsletters to attract new subscribers and engage your audience.
You know that creating content is a significant investment of time and effort. By repurposing your existing content, you can maximize the return on that investment. Repurposing not only breathes new life into your content but also introduces it to a new audience, enhancing your SEO and expanding your reach. This strategic approach allows you to leverage your hard work to its fullest potential, ensuring your content continues to work for your business long after it’s initially published.
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If you liked this article, check out our Guide to Content Marketing.
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