Investing Wisely: The Power of Reasonable Behaviour

Jeremy Grantham, the renowned British investor and perennial bear, seems to pencil in the same date each year to announce his forecasts that the markets are teetering on the brink of a colossal bubble, and that a crash in the NASDAQ, S&P 500, or global markets is imminent.

I find Grantham intriguing because he exemplifies the idea that market prophets will ultimately be correct if they repeatedly predict a downturn. However, nestled between these sporadic accurate forecasts are prolonged periods of faulty prognostications, during which markets climb contrary to Grantham’s bleak predictions.

Contemplating a potential market retreat strikes me as peculiar—stock pullbacks are inevitable. Since 1928, the S&P 500 has retreated by 10% or more from recent peaks over 90 times, averaging about once every 11 months, with only a few years avoiding a 10% drop. Such corrections are nearly as routine as the arrival of summer, yet we seldom question if summer will return each year.

Eleven to twenty-percent market drops have occurred 30 times since 1928, or about an average every four years. Thirty-percent market drops have occurred about an average every ten years and forty-percent declines happen a few times per lifetime. In Australia, the figures are within the same ballpark, albeit a little less volatile in the last 35 years.

Few of us are immune to the emotional delusion that the market won’t crash from time to time and panic when it does. The number of investors who claim to be contrarians outnumber actual contrarians by orders of magnitude.

When you become resigned to the frequency of market crashes (and our tendency to panic when they hit), having an investing practice based on reasonable rules makes way more sense than flying by the seat of your pants and hoping you act rationally when everyone else doesn’t.

Perhaps you can sense where this article is heading: I have received many questions since my previous article about how I am investing now given the recent pull backs, inflation, interest rate changes and macro concerns.My answer might sound trite, but stay with me.

I haven’t changed anything about my investing practice, but that’s not to say I haven’t changed my investing.

I use the term “practice” very deliberately. Yoga is a practice of the mind and body. There are various styles of yoga that combine physical postures, breathing techniques, and meditation or relaxation to promote mental and physical well-being. Those who do yoga understand it is called a practice because the work is never ending. One cannot beat or win yoga, there is no point in time where one finishes yoga. The practice continually evolves along with the yogi.

Investing is the same. There are many styles of investing and the learning never ceases. Thus, an investing practice is a framework that allows you to stay in the game, fosters continuous education and adapts as progress is made.

Forming reasonable rules is a lesson in psychology: being coldly rational is not always realistic. Many believe that success in compounding wealth is all about maths, yet while it does play a powerful role, we all have emotions and that must be factored into decision making.

By building a practice around a set of reasonable rules, we can drive much of the behaviour and attitudes that will impact success or downfall. Here are mine:

Rule #1 Don’t lose money. Rule #2 Don’t forget rule number one.

This infamous Warren Buffett quote means something different to every reader. I define it as avoiding catastrophe and protecting wealth as a priority. Rather than focussing on the potential upside of an investment, look at the risk or downside of a business to assess how it could permanently destroy wealth. This makes saying “no” easy, portfolio allocation and weightings easier to prescribe and reduces any anxiety because I won’t invest in things I don’t understand.

I, of course, have sold investments at below the initial buy price and so has Buffett. It is impossible to have a perfect strike rate. However, thanks to this mindset I am able to consistently do well, have more winners than losers and my portfolio does not keep me awake at night

Worship room for error. A gap between what could happen in the future and what you need to happen in the future in order to do well is what gives you endurance, and endurance is what makes compounding magic over time.
– Morgan Housel

Rule #3 Save like a pessimist, invest like an optimist.

Market crashes in the future look like risk and look like opportunity in hindsight. Knowing that markets frequently crash, it is crucial that investors save for a rainy day. There are going to be opportunities for you to deploy cash but only if you have it sitting and waiting.

Savings without a spending goal gives you options and flexibility, the ability to wait and the opportunity to pounce. It gives you time to think. It lets you change course on your own terms.

Having an emergency fund and an investing emergency means I never have any pressure to sell holdings. All good investing comes down to surviving an inevitable chain of short-term setbacks and disappointments in order to enjoy long-term progress and compounding.

Rule #4 Aim for progress, not perfection.

One of the most challenging hurdles to overcome is the certainty that I will make mistakes, even when following rules and consistently learning. No one is perfect.

To strive for progress , not perfection, means that you should appreciate and be proud of your work. You shouldn’t be focused on what something could or should be; instead, focus on the small steps, the positive ways to improve yourself, and moving forward.

Rule #5 Follow an investing system

Drawing from his experience as a general surgeon, Atul Gawande’s The Checklist Manifesto reveals startling evidence on how using a simple checklist can significantly reduce human error in complex professions such as aviation, engineering and medicine.

Evolution has designed our brains to take shortcuts and make hasty decisions. In the wild, when you see a predator, you simply run without thinking, a typical “System 1” decision (automatic, intuitive, with little effort). Investing requires “System 2” thinking which is conscious, logical and requires more effort. A good checklist does not try to spell out everything – a checklist cannot fly a plane. Instead, it provides reminders of the most critical and important steps – the ones that even the highly skilled professional using them could miss. Good checklists are, above all, practical.

What does this look like in reality?

Echoing my earlier sentiment, my investment strategy remains unchanged. I take great pleasure in exploring and discussing various companies. My efforts are dedicated to evaluating potential investment opportunities and revisiting the ones I currently hold.

When a company catches my interest, I initiate a thorough analysis based on a structured checklist. If the company aligns with many of the criteria on my list, I add it to my watchlist. While I won’t delve into the details, this checklist is crucial for ensuring I comprehensively understand the business, confirming the company possesses one or more sustainable competitive advantages, assessing the capability and ethical standing of its management, and finally, determining the appropriate stock price that would offer a margin of safety.

This is where perhaps my investing is different than it was two years ago. Some companies that were very attractive in March to May 2020 aren’t so any more. Elements like risky balance sheets, shrinking operating margins and slowing revenue growth are increasingly unattractive in a world of higher inflation and rising interest rates.

However, there are businesses out there that have pricing power and can raise prices with inflation or even beyond inflation; companies that have a really attached customer base who need their product or service regardless of inflation; and, as we know frequently happens, can go “on sale” when the market has one of its semi-regular crashes.

When I’m not researching a business, I love learning about super investors with incredible track records. There is an abundance of investing education to sift through: books, quarterly/annual letters and interviews are easily accessible for any investor who has the time and interest.

If you don’t share my passion for investing, you might opt to skip the strategies I’ve mentioned, and that’s completely acceptable. Your approach to investing should align with your personality and interests. When executed effectively, it shouldn’t feel like a chore but rather a fulfilling activity that keeps you engaged over the long term—which, as we understand, is essential to succeeding in this arena.

Ultimately, achieving average returns over an extended period can yield exceptional results.

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